if you want to learn SEO Basic and Digital Marketing Then our Course and Services are best for you. First of all, you have to basic idea about SEO and Digital Marketing. That’s why we will discuss this topic step by step. Stay with us.
WHAT IS SEO?
SEO STANDS FOR “SEARCH ENGINE OPTIMIZATION” IT IS THE PROCESS OF GETTING TRAFFIC FROM THE “FREE”, “ORGANIC”, “EDITORIAL”, OR “NATURAL” SEARCH RESULTS ON SEARCH ENGINES.
WHAT IS SEO(broad spectrum)?
Search Engine Optimization is the name given to any activity that exists to improve search engine rankings for search engines like Google. For instance, Google ranks or references pages it considers to be relevant and authoritative. Authority is measured by analyzing the number and quality of links from other web pages, the quality of content, and overall relevance to a search term. In a nutshell, your web pages have the potential to rank in Google provided your content is rich, your site is well structured, and you maintain a healthy link profile.
What is Optimization?
Making sure that Google understands
- What keywords you are targeting
- What products and services you are offering or selling
- And where you are selling them.
The Evolution of Search Engine Optimisation (SEO)
“The ultimate search engine…would understand exactly what you mean and give back exactly what you want.” LARRY PAGE
Search Engine Optimization vs. Search Engine Marketing
Before Search Engine Optimization became the official name, other terms were also used. For example:
- Search engine placement
- Search engine positioning
- Search engine ranking
- Search engine registration
- Search engine submission
- Website Promotion
But no discussion would be complete without mentioning another term: Search Engine Marketing.
Search Engine Optimization (SEO) Can Be Broken Into Two Distinct Types
1. ON-PAGE OPTIMIZATION
2. OFF-PAGE OPTIMIZATION
Seo Techniques 2 Ppt Examples
The Difference between On-Page and Off-Page SEO
TWO TYPES OF SEO ARE: ON THE BASIS OF WORKING PROCEDURE
1. PAID SEO/ADWORDS/PPC CAMPAIGN/GOOGLE ADS
2. ORGANIC SEO/FREE SEO/VOLUNTARY
What is SERP
Search Engine Results Pages
How SEO Works?
How SEO Works?
What is Google Adwords?
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keyword
What is a google search timeline?
This page covers key events in the history of Google’s search service. For a history of Google the company, including all of Google’s products, acquisitions, and corporate changes, see the history of Google’s page.
Mobile vs Desktop internet use
As of 2019, 55.9 percent of the time spent on websites comes from desktop users, compared to 40.1 percent for mobile users. While more people are accessing the web from mobile devices than desktops, people still tend to spend more time on sites when they access them from non-mobile devices.
Mobile vs Desktop internet use
Queries vs keywords
Base Topics/Resource Of SEO.
– SEO is a Most Controversial Topic.
– Every SEO expert has his own theory.
– SEO is a Long term, ongoing process.
– SEO Strategy changes very frequently.
– It’s highly rewarding if you can do it successfully.
How Robots Discover Links
Variation OF SEO
Important Google Facts
Google Rangking Factors
Ethical Way Of Ranking in Google
WHICH WAY TO GO?
-It depends on your business objective.
– Forget Hats, Focus on what’s Working, and adapt to that.
-Keep Yourself Up to date and always test new strategies.
MAJOR GOOGLE UPDATES
Google Update must read
- Humming Bird
- Mobile friendly
- December 2020 Core Update
Major Google Update(Panda)
*Panda’s main Focus on content
Major Google Updates
*Penguin Main Focus is Backlink
*And Off-Page SEO
NExt, Major Google Updates
Search Engines will always respond to two things (No Matter how you achieve that)
1. Relevancy (the quality or state of being closely connected or appropriate.)
2. Authority(Authority is Making sure that Google knows you have the best content for their users.)
Why Search Engine Algorithm Changes?
– Search Engines are in a constant battle to weed out web spam.
– They want to ensure the best user experience.
– One strategy is spoiled by people so badly that it bounds them to pull off the trigger. Such as “guest posting”
Factors To be Considered
3 things to consider when Doing SEO
3 things to know when you learning about SEO
Career in SEO
Double Digit Salary Growth For all SEO titled jobs Evaluated
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