Speed Optimization

Website Speed Optimization Services

Website speed optimization services are a tactic that’s sometimes disregarded yet essential to effective SEO. If you make sure that your website loads quickly for users, you will probably gain money and conversions. The majority of web searchers will quickly go to another website after waiting just three seconds for a page to load. Is your website quick enough to draw visitors in? If not, site speed optimization services from IT Vanilla can help. Contact us at +8801723856879 to speak with a specialist!

Is your website built for speed?

Do you want to increase the performance of your website to improve both user experience and search engine rankings? IT Vanilla is able to assist. To assist your website load as quickly as possible, we provide three different service plans for website speed optimization. Once you use our services, you’ll notice a few things, including a longer stay on the page and a lower bounce rate.

Year over year, you should also observe a rise in revenue and conversions.

We understand that sometimes you want to talk to the person directly. You can reach an expert strategist by calling us at +8801723856879.

The difference between page speed & site speed

Although there is a technical distinction between page speed and site speed, they both refer to how quickly the content loads on your website.

The term “page speed” describes the speed at which the content loads on a given page. It may be defined as either:

  • Page load time: How much time does it take for a page to load completely? 10.3 seconds is the average load time for a page.
  • Time to first byte: How long does it take a browser to start receiving data from your server?

The speed at which your entire website loads is called site speed. It is computed by averaging the number of page views on a sample of your website.

A more generic phrase for how quickly your website loads is “website speed,” which can also be used interchangeably with “site speed.”

The terms “page speed,” “site speed,” and “website speed” are closely connected and affect both the user experience & search engine rankings of your website.

Why are services for improving a website’s speed crucial to its success?

Easy! It’s what Google wants, not just what people who visit your website desire. Because of the relationship between SEO and page performance, your pages must load rapidly.


Giving people the search results that most closely match their queries is Google’s primary responsibility. Search engines aim to present websites that offer an excellent user experience in addition to pages with content that best matches the user’s query. You guessed it: a great user experience includes having a fast page.

Other aspects of the user experience are things like readability and simplicity of usage.

Speedy page loads attract more users and reduce bounce rate, which is another way that Google determines how good your site is.

If your website takes more than three seconds to fully load, consumers will get impatient and leave in search of another website that offers the information they require more quickly.

Google will become aware if visitors to your website are routinely leaving, and you will experience a decline in search engine ranks. This is because Google de-ranks you when it sees a high bounce rate as a sign of a bad customer experience.

Google determines that your website must not be very excellent if consumers leave before they have had a chance to read your material. They (as well as your website visitors) had yet to learn that, despite having some of the greatest information on the internet, your website’s poor loading speed prevented them from visiting it.

This underscores how important page speed is. The speed of your website can deter visitors from ever visiting it, which means they won’t read your helpful, educational content, view your goods and services, or learn about your company. They won’t convert, for the most part.

Is mobile involved?

Google revealed its Speed Update in January 2018, stating that mobile speed is now taken into account when determining rankings. As a result, site performance might affect your rankings on both desktop and mobile devices.

This implies that it’s critical to consider mobile while working with website speed optimization.

The process of optimizing a webpage for mobile devices is identical to that of a desktop. Naturally, you should first make sure that your website is responsive to mobile devices! This indicates that your website works well and is simple to use on smaller displays as well!

Why consider ongoing site speed optimization?

Although IT Vanilla offers two primary packages—initial and ongoing—you should think about continuing your page speed optimization efforts for a few key reasons:

  • It’s critical to your website’s success that site speed optimization is given constant priority as Google and other search engines change. Page performance evaluations are also necessary as your site evolves, including plugin and CMS changes.
  • Site speed optimization is a technical service that involves skilled developers devoting time to finding hidden problems in the code that could be causing your website to load more slowly.
  • Larger increases upfront and gradual gains over time are probably in store, but small, steady gains will maintain the speed of your website.

Benefits of site speed optimization

When considering the advantages of site performance optimization, the following are the key ones that spring to mind:

Improved Google rankings

You must maintain your site optimized because Google uses page speed as a ranking factor. Users will have a better experience on your site, & you will have a better chance of ranking higher in search results when your site loads quickly.

Visitors will stay on your website longer.

Users will remain on your site longer if your pages load rapidly since they give them the instant satisfaction they want. This is closely related to the following advantages.

Users won’t bounce to competitor sites.

The inability of the website to load is among the main causes of users bouncing to a competitor’s website. There’s no incentive for users to visit a competitor’s website if yours loads swiftly and they easily access the information they need.

Increased leads, conversions, and revenue over time

When you maintain your website speed optimization, you’ll see a boost in leads, conversions, and money over time. This is because faster sites rank higher, have more visitors stay on your site and more.

4 elements that cause a sluggish load time

Numerous variables can lead to a sluggish load time, such as:

Sloppy HTML coding

One guaranteed way to guarantee that the HTML code on the backend of your website loads slowly is to have sloppy code.

The HTML code on your page determines how it will appear to visitors to your website. The code is composed of many tags that instruct the page on how to operate.

There will be a page of code on every page of your website; the larger and more intricate your website, the more intricate your code will be. This is where clumsy and disorganized code can easily arise.

Ensuring that everything is correctly linked and that there are no unnecessary tags is crucial to maintaining the speed at which your pages load. If not, the server will take longer to interpret the code, which will result in a website that loads slowly.

Huge, unoptimized graphics

Having graphics on your website is essential to giving users an excellent experience. For instance, to prevent the reader from becoming disinterested, it’s crucial to intersperse a page full of information with some pictures, graphics, or videos.

On the other hand, your site may need to be faster to load and clogged with extraneous images and videos if you add too many to its pages.

One of the main reasons pages load slowly is large, high-resolution pictures.

How can you make sure that your website loads quickly while offering an excellent graphic user experience? Make your visuals as efficient as possible!

For a more manageable file size, consider condensing your image files with a tool like Kraken.io. It will compress the file size to speed up website loading times without altering the image’s perceived size.

Too many redirects

Redirects are used when you want to use references to a new webpage in place of all links to an outdated one. When you replace outdated pages on your website, you can generate as many redirects as necessary using the bits of code that are stored in your—htaccess file on the server.

On the other hand, your site needs more time to consult the. htaccess file in order to determine the new URL when numerous redirects are present on the same page. This increases the time it takes for a website to load by effectively loading links twice.

Server location and performance

One of the simpler aspects to comprehend is that your website will load more slowly the further distant your server is. Nevertheless, it’s critical to pay attention to your server’s location. For instance, don’t choose a server in China if your company is headquartered in the United States.

You want to be sure that your website hosting provider is of the highest caliber in terms of server performance. Here’s how it works:

  • A user types your URL into their browser’s search bar or discovers your website via a search engine like Google.
  • Users’ browsers notify your server when they attempt to visit your website, requesting all the necessary information to display your page.
  • If you have a good server, the data will get to you fast.

Whether your server is dedicated or shared will determine its quality:

  • Is the server you’re on shared? If this is the case, you are sharing server resources and traffic with another website.
  • On a dedicated server, are you? If so, you can make sure that no website traffic is being shared between you and another website. Your website will load considerably more quickly if it is hosted on a dedicated server.

3 Tools for optimizing websites to improve page performance

Do you need help with how to begin improving the speed of your website? These are some of our top web optimization tools to help you assess the page performance of your website and determine what needs to be done to make it faster.

Google Search Console

Google Search Console is arguably the best free tool available for aiding in website speed improvement efforts. It provides you with all the essential data you require to assess your website traffic in-depth, comprehend its functionality, and receive guidance on resolving the most common problems.

Google just added the Core Web Vitals report to Google Search Console. Google recently released a collection of measures called the Core Web Vitals (CWV) to gauge user experience. 

The three web vitals are:

Largest Contentful Paint (LCP) determines how long it takes for the main content of the page to load in relation to the page’s initial loading time.

First Input Delay (FID): The duration between a user’s initial interaction with a website and the browser’s ability to react to that interaction is how load responsiveness is measured.

Cumulative Layout Shift (CLS) evaluates the degree of visual stability or the unplanned movement of a page’s layout.


Pingdom offers a plethora of knowledge regarding page optimization. It starts by offering reports that are broken down into four categories. It provides you with data such as an analysis, the page’s history, a performance rating, and much more. They also offer recommendations for areas on your website where you may improve.

Pingdom lets you check the speed of your page from Dallas, Melbourne, San Jose, and Stockholm, Sweden, if you’re curious about how quickly your web pages load from around the globe. This is really beneficial if you have a global clientele.

WebFX SEO Checker

Here at WebFX, we’ve developed a proprietary SEO checker tool of our own that can aid with page optimization recommendations.

You can enter your email address, the keyword you wish to search for, and the URL of your website into our tool. You will receive a full PDF copy of the findings after entering your email.

Among the tool’s greatest features? You can include the URL of a rival website to see how it performs in comparison to yours!

Along with page speed information, your customized PDF document will also include a host of additional data, such as picture analysis, audits of the title and description tags, copy and code analysis, and much more.

Does your website need help in the page speed department?

If your website loads slowly and you have a high bounce rate and low conversion rate, IT Vanilla can help. Each of our page speed optimization plans comes with a ton of services that can help your website perform at its best.

A few of the services that are part of one of our page speed optimization programs are as follows:

Dedicated project point of contact

At IT Vanilla, it’s important to have a point of contact who stays in touch with you during the entire campaign. Why? You’ll always know who you’re going to talk to in that manner. You won’t have to be passed between three different persons in order to receive an answer—your point of contact will be aware of and knowledgeable about your campaign.

We make sure you have a point of contact who can answer any issues you may have, keep you updated on your campaign, and much more since we want to make sure you have the finest service possible.

Project web developers

Optimizing a website’s speed is a process that takes time to complete. To guarantee that your page speed is optimal, a great deal of work is done behind the scenes. We use web developers to perform the task and ensure that it is completed correctly.

Audit of current server configuration

We’ll evaluate your current server configuration to ascertain what your website needs to load quickly. We’ll then decide what has to be changed to make your website function faster.

“If needed” basis

If necessary, we are able to perform the following actions:

  1. Website/CSS optimization
  2. Combine CSS & Javascript files
  3. Gzip compression
  4. Caching setup and configuration
  5. Optimize/reduce the number of redirects

And tons more.

Why should you hire IT Vanilla to handle your demands related to page performance optimization? See the outcomes we can usually get for our page speed clients.

How much does site speed optimization cost?

The price that each organization charges for website speed optimization services varies slightly.

The cost of various businesses’ varying degrees of site performance enhancement varies. The cost of site performance optimization may also differ depending on the agency’s experience, the tools utilized, and a host of other factors.

IT Vanilla is a full-service agency that knows page speed.

We offer much more than just SEO services because we are a full-service digital marketing company. Check out what we have to offer in the list below!

  • Pay-per-click advertising (PPC)
  • Social media marketing
  • Content marketing
  • Email marketing
  • Voice search optimization
  • Competitor geofencing advertising
  • Amazon SEO
  • Website design

While there’s no denying that page speed has an impact on your search engine rating, additional tactics like competition geofencing, content marketing, web design, and others can significantly impact your Google ranking.

So why not focus on site performance optimization? Consider combining your site speed optimization services with any other service we provide for the greatest campaign outcomes!

Where do the certifications for IT Vanilla come from? With more than 500 internal digital marketing experts, we work hard to develop the most effective programs for our customers. Every day, we surpass our target by generating leads and income for our clients. To date, we have generated over 7.8 million qualified leads and over $3 billion in revenue for our clients.

See our more than a thousand client testimonials if you want to see what those customers have to say about us!

Get started today!

If you want to collaborate with an award-winning business and help yours achieve results, IT Vanilla is here for you. Feel free to contact us online or call +8801723856879 to speak directly with an SEO specialist!