SEARCH ENGINE OPTIMIZATION

Search Engine Optimization or SEO (search engine optimization) is a set of techniques used to
position a web page naturally in Google through the selection of keywords.

It is characterized by a long-term job seeking to position a company/product/service.
The goal is to position yourself in Google and increase the volume of users to your website.

SEARCH ENGINES

The most important search engines are studied and researched, including Google, with the most significant number of searches performed. Search engines are continually changing, so it is essential to keep up to date with all the changes in the digital world. We are a new digital marketing agency focused on new developments and customer needs.

KEYWORDS

An investigation of the most relevant keywords for your company is carried out. An SEO analyst does this research. The demand for keywords per month, the difficulty of that word and its competence are analyzed.
Once the keywords are selected, they are shown to the client to corroborate the strategy to be carried out.

META TAGS

The meta tags of each section of the website are optimized. The title and description must be unique and relevant to that section. Always include the selected keywords and with the maximum characters. It has to be attractive to the user, drawing their attention to click on Google’s result. Try our tool for marking structured data.

CONTENT – ARCHITECTURE

The content of the web page must be optimized with the selected keywords. Ideally, the text is creative, unique and exciting for the user. Never use duplicate content and provide solutions to users. Also, optimize the titles and images of each of the web sections. Each claim must have its heading (h1 / h2) with keywords and each image with its alt/title.

URLS

URL optimization is one of the essential parts when implementing SEO of a web page.
A simple URL with keywords facilitates search engine positioning and promotes the understanding of the site for users, which is why it is necessary to modify them.
Many users may feel uncomfortable when entering a page with long or strange URLs; they should be written in a friendly and easy-to-remember way.

CONTENT MARKETING

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

QUORA ANSWER

Quora is an excellent tool for this type of marketing since you demonstrate value when you create detailed answers to audience questions. It’s important to remember that the mission of Quora is to answer questions meaningfully rather than just blasting an advertising message to as many users as possible.

LINK BUILDING

There are two types of Link Building: one internal and one external. Internal means linking all web page sections to navigate a website smoothly and without barriers.
The other side of the Link Building is the external one. We will look for websites relevant to ours to put a link that takes us to our website. Sites with high PageRank and high traffic are searched.