Social Media Marketing

 

 

 

  • Overview and some brief statistics
  • Social Media Marketing Strategy
    • Setting up Social Media Goals
    • Be Selective. Start Slow!
      • Find out where your targeted people connect
      • Popular Social Media Networks
      • KnowEm – Check Social Media Username Availability
    • Knowing your Audience
      • Google Alerts – Monitoring your brands, competitions, and industry trends using
      • TweetDeck – a monitoring tool similar to Google Alerts for Twitter
      • Hashtags – Best Practices & Tools
    • Facebook / Instagram / LinkedIn
      • Setting up a Facebook Business Page
      • Facebook Graph Search – SEO for Facebook
      • Facebook Fans vs Talking about this
      • Promoting your Page
      • Boost Post
      • Facebook/Instagram Advertising using Facebook Ads Manager
      • Remarketing/Retargeting using Facebook Custom Audiences
      • LinkedIn Advertising: Text Ads | Sponsored Content
    • Content MarketingPosting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
      • Self-hosted Blogging – Tips & Tools
      • Lead Generation
      • Ideas for Content Marketing
      • Content Curation
      • Search Trends and finding relevant questions to be answered
      • Tips to write social media updates
      • PostPlanner – finding relevant content easily to share with your prospects
      • BuzzSumo – Find Trending & Most Shared Content
      • How often should we post?
      • Which type of posts get the most engagement?
      • When your Facebook/Twitter users are online
      • Optimal Scheduling Tool
      • Scheduling/Automating Social Media updates using Buffer
      • Bringing people back to your website while curating content using Snip.ly
      • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
      • Social Media Images’ Dimensions
      • The 80/20 Rule
      • How to find social media influencers?
      • Social Follow & Social Sharing Tools
      • Social Media Plugins to be incorporated with your website
      • Daily 80-minute Social Media Plan
    • Measuring Success
      • Fans, Likes, Comments & Share
      • Track performance using Google Analytics
      • UTMs – URL Builder
      • Bounce Rate, Time Spent on Site and Conversions!
      • Tracking Offline Conversions
      • Tracking your emails

 

 

 

Facebook Marketing

  • Introduction – How Facebook Algorithm and Facebook Ad Works
  • Facebook Content Creation Ideas
  • How to Generate Engagements
  • How to Increase Organic Visibility.
  • Managing Groups and Pages in Smart Way
  • How to Automate Your Social Media Campaigns
  • Managing Ad accounts and pages
  • Audience insight
  • Ad objective
  • AD set
  • The ad
  • Targeting
  • The pixel
  • Scaling
  • Custom audience
  • Custom conversion & Events
  • Ad Optimization and tracking
  • Retargeting
  • Look a like audience
  • The funnel
  • Smart scaling techniques
  • Auction vs fixed price