Digital marketing is the application of marketing strategies implemented in digital media. All the techniques of the off-line world are imitated and translated into a new world, the online world. In the digital field, new tools appear such as immediacy, the new networks that arise every day, and the possibility of real measurements of each of the strategies used. Two instances are known:
With the web 2.0, the possibility of quickly sharing information is born thanks to social networks and new information technologies that allow the almost instantaneous exchange of previously impossible pieces, such as videos, graphics, etc. The Internet begins to be used not only as a means to search for information but as a community, where there are constant relationships and feedback with users from different parts of the world.
In this new area, the second instance of digital marketing is developed as users can talk about the brand freely. They have an essential power that was previously only allowed to the media: Opinion.
Marketing techniques must then change their paradigm. If before the distributors, the media, and the producers were the ones with the power of opinion, now the focus must change the user. This can find what you want thanks to the power of search engines (Google, Yahoo, Bing, etc.), and not only ask the given media if your decision is correct, you also can read reviews, comments, and scores of other users.
That is why a digital strategy must include all the relevant spaces where the target interacts, seeking to influence opinions and opinions, improve the results of search engines, and analyzing the information that these media provide to optimize the performance of the actions taken. The digital marketing is the set design, creativity, profitability, and ROI analysis always looking.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization or SEO (search engine optimisation) is a set of techniques used to
position a web page naturally in Google, through the selection of keywords.
It is characterised by being a long-term job, where it seeks to position a company/product/service.
The goal is not only to position yourself in Google but also to increase the volume of users to your website.
The most important search engines are studied and researched, including Google, with the most significant number of searches performed. Search engines are continually changing, so it is essential to keep up to date with all the changes in the digital world. We are a new digital marketing agency focused on new developments and customer needs.
An investigation of the most relevant keywords for your company is carried out. An SEO analyst does this research. The demand for keywords per month, the difficulty of that word and its competence are analysed.
Once the keywords are selected, they are shown to the client to corroborate the type of strategy to be carried out.
The meta tags of each section of the website are optimised. Both the title and description have to be unique and relevant to that section. Always including the selected keywords and with the maximum characters. It has to be attractive to the user, drawing their attention to click on the result that Google shows. Try our tool for marking structured data.
CONTENT – ARCHITECTURE
The content of the web page must be optimised with the selected keywords. Ideally, the text is creative, unique and exciting for the user. Never use duplicate content and provide solutions to users. Also, optimise the titles and images of each of the sections of the web. Each of the claims must have its heading (h1 / h2) with keywords and each image with its alt/title.
URL optimisation is one of the essential parts when implementing SEO of a web page.
A simple URL with keywords facilitates search engine positioning, as well as promoting the understanding of the site for users, which is why it is necessary to modify them.
Many users may feel uncomfortable when entering a page with long or strange URLs; they should be written in a friendly and easy-to-remember way.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Quora is an excellent tool for this type of marketing since you’re demonstrating value when you create detailed answers to audience questions. It’s important to remember that the mission on Quora is to answer questions meaningfully rather than just blasting an advertising message to as many users as possible.
There are two types of Link Building: one internal and one external. Internal means linking all sections of a web page between them and that users can navigate a website smoothly and without barriers.
The other side of the Link Building is the external one. We are going to look for those websites that are relevant to ours, where we can put a link that takes us to our website. Sites with high PageRank and high traffic are searched.